There is a new way for brands to showcase their product ranges on the ERT website.
The team has introduced the new ‘Industry Brochures’ section on the site – which is a digital archive of brochures and information from some of the leading manufacturers in the consumer electronics and home appliances markets.
Brands can choose to promote any of their latest product ranges, in as much or as little detail as they wish, or use the opportunity to provide general information about the company itself.
For example, Mitchell & Brown, the British TV brand, already has a brochure on the site. It begins with some background about the company and an introduction from the Director, Dan Brown.
But the main purpose of its catalogue is to inform retailers all about its TV ranges – with each product line highlighting the key features and important tech specs, such as screen sizes, connections and dimensions. Everything is clearly laid out so that dealers can easily translate these details for their customers in store or online.
At the end, there are the all-important contact details for retailers to get in touch with Mitchell & Brown.
Any manufacturer can take advantage of this new platform from ERT. Whether you already have digital brochures at your disposal, or even just a collection of pages or information you would like to display, the ERT team can create a digital version for the website as part of the service.
So if you are already providing your retail partners with printed catalogues for their stores, why not consider this new opportunity to tell them all about your latest and greatest products?
Charlotte Steadman, Publication and Event Manager at ERT, said: “The ERT website has thousands of unique visitors every month, and it always features the most relevant and up-to-date industry news. There’s also the ERT weekly newsletter, which links directly to the main website, and the associated social media channels.
“So there’s never a shortage of traffic to ERT online. This will ensure that your content is seen by all the right people!”
If you are interested in this digital brochure opportunity, you can get in contact with Charlotte directly on 01372 414299 or csteadman@ertonline.co.uk.
