Security breaches are the biggest fear among consumers when using retail apps, new research has discovered.
A report by mobile technology solutions provider Apadmi highlighted that three-quarters (74 per cent) of shoppers were most concerned about the security of their information.
More than a third (34 per cent) said they didn’t like the idea of retailers storing their information because they didn’t know what it would be used for.
And privacy wasn’t just an issue among older generations, as 28 per cent of 18 to 44-year-olds said they didn’t like the idea of stores retaining information about them, such as shopping habits and previous purchases.
This concern was shared by 36 per cent of 45 to 54-year-olds, 41 per cent of 55 to 64-year-olds and 44 per cent of over-65s.
Nick Black, chief executive of Apadmi, said: “Consumers are more willing to shop via a retail app than ever before, but retailers need to do more to reassure them that their personal information will be safe and won’t be used for anything other than notifying them of deals and offers, or improving their shopping experience.
“It remains clear that until retailers can convince consumers that their information and data will be secure, mobile shopping apps will fail to reach their full potential.”