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Currys in top 10 online retailers for two years running

Currys was in the top 10 online retailer rankings for the second year running in 2015.

In the IMRG comScore Top 100 Retailer Ranking placed Currys at number nine, while PC World moved up eight places to number 25, compared with the year before.

Carphone Warehouse (40) and Maplin (67), dropped in the rankings compared with 2014, while American-based fitness technology company Fitbit joined the list for the first time at number 86.

Amazon, Argos, Tesco and Apple were still occupied the top three places, with the highest risers being with Asda up to six from 10 and Sainsbury’s rose 10 places to number 15.

IMRG managing director Justin Opie said: “The supermarkets were the clear winners this quarter, which may be a reflection of the time of year – with supermarkets’ promoting use of their online services quite heavily and shoppers needing to stock the cupboards in the lead-up to Xmas, it may be that they were seeing the result of that activity. It will be interesting to see if they can sustain and build on these positions at other times of year too, much of which will depend on the quality of the experience customers got over Xmas no doubt.”

“Mobile has become an important component of consumers’ shopping habits,” said Mike Shaw, vice-president of sales and media at comScore. “Understanding how multi-platform users access to content allows marketers to map user journeys and streamline their experience.”

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