CU rebrands as Exertis Unlimited

Computers Unlimited (CU), the London-based distributor, has rebranded as Exertis Unlimited.

The move takes place just over a year since Computers Unlimited was acquired by Exertis.

It has now legally transitioned to become a division of Exertis UK and the rebranding is effective immediately.

Said Tony Taylor, chief operating officer of Exertis Unlimited: “By retaining the Unlimited name, we’re recognising the unique culture, values and skills that have been built over the last 30 years. It’s also a strong statement to our vendors and customers that we will continue to offer the services and support that they have enjoyed, enhanced by the reach and resources of Exertis.”

Tony Taylor
Tony Taylor

Mr Taylor added: “We have started discussions with our business partners and will continue to do so over the coming weeks to ensure that the changes are understood and embraced, as well as confirming our status as a specialist distributor within the wider Exertis family.”

Said Gerry O’Keeffe, managing director of Exertis UK & Ireland: “Since the acquisition of CU, we have had the opportunity to work together, leveraging the skills and product categories of both companies.

“Exertis Unlimited becomes a key business unit that complements our strategy of providing specialism and expertise right across the technology sector for a diverse set of customers.”