Clarity Alliance welcomes Paul Laville to Board of Directors

Paul Laville, managing director, T21Clarity Alliance – the hi-fi and home cinema industry trade association – has announced that Paul Laville, Founder and Owner of T21 Group, has joined its Board of Directors.

Clarity aims to get more people into more stores through creative promotional campaigns, while raising the standards of the wider specialist hi-fi and home cinema sector.

Mr Laville will bring with him vast experience within consumer electronics training and customer experience consultancy, going back to the 1990s, progressing from part-time shop floor assistant and up through the management chain of various retailers. In 1999 he joined Sharp Electronics, eventually becoming Head of Training. He worked for Denon as an Area Sales Manager for its retail channels and made a lot of friends in the hi-fi industry. After a period with Nikon, developing its multiple retail channels, he founded the T21 Group in 2015.

Commenting on his new Board position, he said: “I’m looking forward to working with Clarity Alliance, to use my experience and drive to help shape the association and support its members as we head across a commercial landscape in which everything has changed. It makes me excited for the future!

“The goal of T21 has always been to provide excellent quality, professional sales training and support to companies working primarily within the technology-based industries for which I’ve always had a passion.

“As the company has grown, I’ve been fortunate to work alongside manufacturers and industry associations, such as Clarity, to support their training programmes, establishing T21 as a gold standard for training in the electronics retail industry.”

Tom Barron, Clarity Alliance Chairman, added: “We are delighted to welcome Paul to the Board of Directors. His enormous experience across retail, major brands and latterly in the field of specialist training and customer experience management, will be of enormous benefit to Clarity and its members as we work to reshape the trade association for the ‘new normal’ landscape.”