CIH implements European rebrand in the UK
Electrical buying group, Combined Independents (Holdings) Ltd (CIH), part of Euronics, has announced that the European-wide rebrand of Euronics has now taken effect in the UK.
The UK rebrand encompasses a new logo, marketing materials, vehicle liveries, fasciae for members and a new website. Furthermore, the CIH reception has been refurbished to include kitchen furniture that is now available to CIH members through its unique partnership with DER KREIS (KBBG).
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Euronics retailers’ remain independent, and fully-fledged members will be provided with a brand identity and the opportunity to proudly show they belong to the Euronics family, a recognisable brand across Europe. New fasciae will be available soon, uniforms have been re-designed, and the new logo has begun to appear on the CIH delivery vehicles. A brand guideline is being created for CIH members detailing the changes and how they can benefit.
Robert Blair, Head of Marketing and eCommerce at CIH, said: “We have invested a significant amount of resources and energy in the rebranding process, which we hope demonstrates the commitment of CIH to drive the Euronics brand to be even more recognisable on and off line, solidifying our offering to both members and agents.
“The rebrand is a new chapter for Euronics, which has been undertaken due to the ever-increasing changes in the consumers’ purchasing journey. Aligning our branding message across Europe gives better synergies for consumers who travel across Europe, while aligning our brand identity across the UK to further enhance the recognition of the brand for consumers who travel up and down the country – all while maintaining the independence of each of our members’ stores too.”