CIH appoints Big Red Sales to drive the Euronics brand in the UK

Independent sales company Big Red Sales has been appointed by CIH, part of the Euronics electrical buying group, to help increase its profile in the marketplace.

Starting on 1 September this year, Big Red’s 11-strong national sales team will visit CIH members throughout the UK enthusing them to adopt the new Euronics branding and other services.

Big Red Sales will also help promote Smartcare and Hitachi Finance products to CIH members.

Announcing the news, CIH’s Chief Executive, Stuart Cook, said: “We are delighted to announce the appointment of the Big Red Sales team force to help us increase both our new brand awareness and our membership.

“We are confident that they will be able to reach out to our membership base to expound the many benefits of fully adopting the Euronics brand right through from our new shop fascias to local advertising, customer service, experienced retail product knowledge and installation services.”

Big Red Director, James Attfield, was equally enthusiastic about the new arrangement, saying that during this difficult period for retailers, Big Red has a particularly unique position in the industry to help promote the services offered by Euronics retail members to the consumer.

“We look forward very much to working with Stuart Cook and his team for the continued success of independent retailers in what continues to be a highly challenging marketplace.

“Our sales team is currently contacting CIH members by telephone during the current lockdown period. We took this decision because we felt that retailers would have more time than usual to listen to and absorb the good news story about Euronics and all it has to offer them. Once the country is back to normal, they can get up and running with everything as quickly as possible.”