Chord Electronics appoints new sales director

Kent-based premium audio specialist Chord Electronics has promoted international sales manager Colin Pratt to the role of sales director.

With immediate effect, Mr Pratt will oversee the Chord Electronics’ expanded sales team during a period of sustained growth for the firm.

He brings a wealth of experience to the role, having spent the past six years in both domestic and overseas sales within the business, plus a number of years in sales within the audio industry before that.

Mr Pratt said: “Six years ago, I was offered the opportunity to work as a UK sales manager for Chord Electronics, a brand I have always held in the highest regard. To progress to international sales manager and now sales director is both humbling and a great honour. It has been such an exciting journey working with Chord Electronics, I would personally like to thank John Franks and Matthew Bartlett for their support and trust, and I am really looking forward to the next chapter in my new role.”

Chord Electronics owner, founder and managing director John Franks added: “I very pleased to appoint Colin Pratt as our sales director, he’s a pleasure to work with and is deserving, hard-working and a great asset. I’m sure he will instil his good ethics and understanding to our expanding sales team.”.