CES: Samsung ‘world-first’ TV launches
Samsung has used Las Vegas tech show CES to unveil ‘the world’s first modular MicroLED 146in TV’.
Debuted at the brand’s First Look event, the product is called ‘The Wall’ and features self-emitting MicroLED technology with micrometre-scale LEDs, which are much smaller than current LEDs, and serve as their own source of light.
Samsung said MicroLED eliminates the need for colour filters or back light, but “offers consumers the ultimate viewing experience”.
Featuring a module-based, bezel-less design, The Wall can be customised to suit customers’ needs – the screen can be adapted to serve different purposes, such as creating a wall-size display for multiple spaces.
Said Jonghee Han, president of Samsung’s visual display business: “As the world’s first consumer modular TV, The Wall represents another breakthrough. It can transform into any size, and delivers incredible brightness, colour gamut, colour volume and black levels. We’re excited about this next step along our road map to the future of screen technology, and the remarkable viewing experience it offers to consumers.”
Samsung also showed off the world’s first QLED TV to feature 8K AI technology, which upscales standard-definition content to 8K resolution by using a proprietary algorithm. This adjusts screen resolution based on the picture quality characteristics of each scene, to continuously improve picture quality and transform any type of content from any source into high-resolution 8K. The TV will initially be launched in Korea and the US during the first half of this year.
At CES, Samsung announced its new line-up of smart TVs, which has been upgraded to offer the brand’s Bixby intelligent assistant platform, SmartThings IoT connectivity and an advanced programme guide called Universal Guide, which automatically recommends TV shows and content based on a user’s preferences.