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CES 2021 goes all-digital amid COVID-19 concerns

CES 2021 will not be going ahead in Las Vegas – instead it will be a digital-only event due to ongoing concerns about the spread of Coronavirus.

The Consumer Technology Association (CTA) announced the news with a video from President and CEO, Gary Shapiro.

Alongside IFA Berlin, CES is the biggest tech show of the year, where major companies like LG, Samsung and others show off new products ranging from televisions to refrigerators. Big tech companies such as Microsoft, Amazon and Google are also there.

For those companies due to take part in 2021, they’ll still be able to announce products online.

“By shifting to an all-digital platform, we can deliver a unique experience that helps our exhibitors connect with existing and new audiences,” said Mr Shapiro.

He added: “Amid the pandemic and growing global health concerns about the spread of COVID-19, it’s just not possible to safely convene tens of thousands of people in Las Vegas in early January 2021 to meet and do business in person.”

CES 2021 is described as “a new immersive experience” where attendees will have a front row seat to discover and see the latest technology.

This year’s CES at the start of the year drew over 171,000 attendees from all over the world. The CTA said it plans to return to an in-person show in 2022.

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