Celebrations across the world for TCL’s 40th anniversary

TCL is celebrating its 40th anniversary by hosting celebrations around the world, and kicking-off a global advertising campaign.

Driven by its company culture of creativity and innovation, the past four decades have witnessed TCL’s rapid growth to become one of the global leading consumer electronics players with vertical integration capabilities and a diversified product portfolio ranging from award-winning TV and audio, to home appliances and smart home products.

To mark this milestone anniversary, the company is putting on various events for its employees, customers, partners and communities worldwide, and will launch an advertising campaign in Dubai, Los Angeles, Paris, Sao Paulo and Sydney – five cities located on continents where TCL has experienced continuous expansion over the past four decades.

“I am incredibly proud of what TCL has achieved over the years, becoming a leading company with global influence,” said Shaoyong Zhang, CEO of TCL Electronics.

In 2020, TCL ranked third in the global TV market share and second in the global LCD TV market share, in terms of sales volumes, according to OMDIA.

Today, the company has 42 research and development centres, 32 manufacturing bases and it operates in over 160 countries and regions, making it one of the most influential CE brands worldwide.

Besides this, TCL is also seen around the world through an assortment of sponsoring titles, such as a two-time official partner of Copa America, a long-term global partner of FIBA and the Official TV Partner for Call of Duty: Vanguard.

In the future, Mr Zhang said the company will continue to focus on developing products that enhance consumer lifestyles with the aim to make life intelligent.