Candy throws in the towels on laundry promotion

Appliance manufacturer Candy has unveiled a new ‘consumer gift with purchase’ promotion available on selected laundry appliances.

The promotion will run until September 30 and is available on three selected washing machines and three washer-dryers, including the CWB 814DN1 8kg washing machine.

As part of the campaign, consumers can claim a 10-piece Egyptian cotton towel bundle gift.

Owain Harrison, UK head of sales and marketing for Hoover Candy Baumatic, said: “This promotion is designed to provide added value to the customer and generate an uplift in sales for retailers. The luxury towels are made from high-quality Egyptian cotton and will provide an extra point of interest for consumers looking to purchase their next laundry appliance.”

Consumers can redeem their gift by visiting the website and completing the online form.

Mr Harrison concluded: “Our portfolio of Candy washing machines and washer-dryers offer something for everyone. Each model boasts a wealth of useful functions, including a large variety of wash programmes to ensure the consumer gets the best results from their wash.

“We are certain this promotion will act as a great incentive to consumers. Any trade partners interested in taking part should contact their regional sales manager.”