Britannia Partners scheme a success

Kitchen appliance brand Britannia Living has said it has enjoyed success with its Britannia Partners scheme for independent retailers since its launch in March 2015.

The initiative, which has been adopted by 40 retailers, is designed to reward independents who have shown commitment to displaying a cross-section of Britannia Living products, including those from designer cooker hood specialist BEST and Italian kitchen specialist Bertazzoni.

Said Britannia Living marketing manager Michael Haigh (pictured): “We set up the Britannia Partners scheme to reward our many loyal retailers across the UK and we now have 40 Britannia Partners, which is fantastic.

“Our Partners receive a whole host of benefits, including greater visibility on the Britannia Living website and access to special offers and promotions, as well as inclusion in consumer marketing activity.”

Britannia recently announced the expansion of its refrigeration portfolio with the launch of its new retro-style cooling range, Breeze.

Bertazzoni also recently expanded its range cooker series, adding 600mm and 1000mm range cookers to its Master Series collection.