Britannia launches exclusive club for new customers

Premium range cooker brand, Britannia, has launched an exclusive club for new customers as part of an extensive brand refresh.

Britannia Life offers a host of benefits and next-level service experience to new Britannia customers, who buy a range cooker through participating retailers. Service benefits include enhanced delivery and installation; personal, in-home product demonstration and dedicated pre and post purchase support from the UK-based Customer Service Centre. Extra warranty and health check options are available, and everything is supported by specially trained, in-house engineers.

In addition, Britannia Life members will receive a free range cooker care pack after installation; discounts on Britannia cookware and bakeware; and regular communication offering bespoke recipes, offers and exclusive lifestyle content from high-profile food and drink industry experts.

The launch of Britannia Life comes as the brand experiences a refresh – with a new logo (below) and positioning, a revamped website and new point of sale and marketing materials for retailers.

Mark Davison, Managing Director of Britannia’s parent company, Glen Dimplex Home Appliances, said: “The brand refresh and launch of Britannia Life represents a significant investment in Britannia and one which we think will not only strengthen the brand in the eyes of the consumer but will provide huge support to our retailers.

“Britannia Life will offer a range of delivery options that can include disconnection and removal of an old appliance, installation of the new one and then a personal demonstration to ensure the customer understands the features and functions in order to get the best out of the product from day one.”

Post installation customers will receive contact from a dedicated Britannia representative. Each customer who takes out an annual Health Check will receive an extra year of warranty – a rolling service which can effectively offer cover for the lifetime of the product.

Mr Davison added: “We believe all of these consumer benefits will help retailers in the sales process and we will also be backing up the launch with trade and consumer marketing activity.”