BRC calls on consumers to start Christmas shopping early

The British Retail Consortium is calling on consumers to start their Christmas shopping earlier, to help spread demand during what is traditionally the busiest shopping time of the year.

The organisation has launched a new national advertising campaign, called ‘Shop early, start wrapping, enjoy Christmas’, which is designed to encourage the public to embrace the true Christmas spirit by thinking of others and preventing the usual retail rush seen through late November and December both in stores and online.

With social distancing measures and other restrictions in place, retailers are urging customers to begin shopping earlier to help make sure everyone – from shoppers, store colleagues, warehouse workers and delivery drivers – has the space they need to work safely during this busy time.

Helen Dickinson, Chief Executive of the British Retail Consortium, said: “Whilst celebrations will no doubt be a little different this year, we know consumers want to keep Christmas special. That’s why we’re encouraging people to shop early and prevent the last minute rush so their fellow customers and everyone in store and behind the scenes can work safely.

“BRC’s September sales figures show signs some customers have already started a little earlier than usual. However, we want more people to embrace the true Christmas spirit, think of others and Shop Early, Start Wrapping and most of all Enjoy Christmas – however they are celebrating.”

The BRC’s Shop Early campaign will be on national and local radio stations and will run across national print and social channels until early November.