Brands support IFA Berlin

The IFA exhibition is making a large-scale and real-life return to Germany this year, taking place over five days, from 2 to 6 September, and bringing together global brands across consumer electronics and home appliances.

Organisers have said that brands, manufacturers and retailers alike are queuing up to visit Berlin, following a two-year hiatus caused by the Covid pandemic. Two-thirds of IFA’s Top exhibitors have already confirmed their attendance, with “a huge number” of exhibitors planning to return at the same scale as in 2019, the last IFA year before the pandemic.

“Get ready for a wave of innovation that meets the needs of the post-pandemic future,” organisers said.

The IFA 2022 ticket shop is open now, with a special Super-Early-Bird-Ticket that costs just €35 – but this is only available until 31 May.

The return of IFA continues to get a lot of positive feedback from retailers across Europe and beyond. All major retail groups have confirmed that they will be in Berlin. For them, IFA is a key platform and their first large-scale opportunity to reconnect with brands, discuss innovation and ensure a resilient supply chain ahead of the most important shopping season of the year.

Brands showing their support for the return of the German show include:

Electrolux Hausgeräte GmbH – Michael Geisler, General Manager, commented: “September without IFA is simply not the same. We at Electrolux can’t wait to see the fair returning – and with it, the perfect platform for showcasing our sustainable innovations.”

Harald Friedrich, Managing Director of Robert Bosch Hausgeräte GmbH, added: “We look forward with great anticipation to presenting our innovations at IFA 2022, to meeting clients again in person and to reinforcing our relationships.”

And Siemens Home Appliances Germany Managing Director, Michael Mehnert, said: “IFA is the summit for retailers, manufacturers and the media. We are excited to present our brand and our innovations in person again – more impressive than ever.”

There’s more information here: