Big Red Sales takes on Loewe

Big Red Sales has announced it has taken over sales of luxury TV brand Loewe, effective as of May 1.

Loewe will join its portfolio of brands, which include Sennheiser, Vogel’s, Piega, Morphy Richards, Otone and Dual.

Big Red Sales will now handle sales of the full Loewe Bild range and Loewe TV speakers.

Big Red Sales founder John Reddington (pictured left) said: “We are honoured and proud to be handling such a prestigious television brand. And being our seventh brand to come on board at the start of our seventh year we feel it is particularly auspicious.”

Loewe sales and marketing director Alan Whyte (right) added: “Appointing Big Red to handle sales to high-end retailers fits very well with our recent restructuring in the UK. Since simplifying our dealer propositions an increasing number of new retailers have come on board. Now with Big Red Sales we are confident that even more enlightened retailers will follow.”