Big Red adds Revo to its line-up

Big Red Sales has added British digital audio brand Revo to its line-up.

The agency will handle UK sales of Revo. Up until now, Revo’s sales had been looked after internally by the manufacturer.

The Big Red Sales team will be responsible for sales of Revo five-model range, which includes the recently released SuperCD one-box music system (pictured) and SuperTone products.

In addition to the UK and Ireland, Revo’s products are sold in more than 20 countries worldwide.

Revo will join the Big Red Sales stable, which currently includes Sennheiser, Vogel’s, Piega, Loewe, Morphy Richards and Dual.

Said Big Red Sales founder John Reddington: “We are honoured and proud to be handling such an acclaimed digital audio brand. Revo products fit extremely well with our other prestigious brands and will give our 800-plus retailer base even more opportunity to sell well-engineered and highly desirable products, while bringing much needed margin to the bottom line.”

Commenting on the development, Revo’s commercial director and joint founder Colin Urie said: “With the increasing growth of our product line-up, we realised that we needed to step up our UK sales effort. After Big Red was brought to our attention, one look at their range of premium brands made it obvious that they would bring some serious sales muscle to the table and would be a great fit for us. We’re excited to be joining the Big Red team.”