Bertazzoni launches new UK website

Italian kitchen appliance manufacturer, Bertazzoni, has launched a new UK website that it claims better conveys the company’s distinctive values and premium product portfolio.

Featuring a comprehensive new range of built-in appliances, the new platform has a refreshed design, with a focus on imagery to communicate Bertazzoni identity and the brand’s positioning. Impactful black and white images alternate with the distinctive coloured cooking appliances, which are synonymous with the company.

Offering users an intuitive browsing platform and enriched content, customers can access themed areas, categorised by products and the brand’s four Design Series to make the process of perusing much easier.

To assist the launch of the website to the UK market, Bertazzoni is supporting retailers with a new brochure which follows the aesthetics of the new website. The 268-page brochure focuses on the four Design Series and will have an off-shoot smaller brochure of the new expertly engineered built-in appliances.

Paolo Bertazzoni, the company’s CEO, commented: “The digital image is increasingly important for an international company like Bertazzoni.

“The new website will allow users to live an immersive and functional experience and to discover the brand’s identity and products.

“After the launch of our new built-in products, we decided to update our digital ‘shop-front’ by renewing our websites worldwide. In this way, we would like to help consumers to discover the Bertazzoni brand and to easily find premium products and high-end design solutions for kitchen furnishings.”

The new UK website is full of ideas and inspirations, with high quality appliances that perfectly combine ‘Made in Italy’ design with technological innovation.