Beko revamps UK website
Using a vibrant, consumer friendly design, the eye-catching and easy-to-navigate website spotlights Beko’s technologies and appliances across all product categories, while communicating the brand’s core values of aspiring to live a healthier, happier life.
The manufacturer’s SEO strategy also makes the website highly visible on search engines. The latest version of the website – beko.co.uk – has a flexible design that is optimised for mobiles, tablet and desktop.
Browsers will now be able to utilise the ‘mega navigation’ function that directs consumers to exactly where they want with as little clicks as possible. Plus easy to scroll product grids and streamlined product pages provide an improved consumer experience. Hero products in each range are now clearly highlighted, too.
In addition to this, the newly refreshed website highlights the history and the standout credentials of the Beko brand, such as sustainability, CSR, partnerships, and technology, as well as the latest news and awards.
Keval Shah, Head of Marketing at Beko UK and Ireland, said: “It’s brilliant to be starting 2021 with the reinvigorated website. At Beko, we’re always ensuring the consumer experience is at its best, making consumers’ lives easier, so our digital platforms are no exception.
“As more of us are shopping online than ever before, making our website as engaging and user-friendly as possible was our top priority when developing our website experience.
“We have also incorporated video backgrounds, animated and interactive elements, and relatable friendly imagery within this latest design to engage users, while also giving consumers an insight into the company behind the appliances.”