Beko launches renewed sustainability campaign

Beko is renewing its environmental pledge this Spring by launching its sustainability campaign for the second time.

This showcases the brand’s ongoing commitment to the environment, raising awareness of its latest technology, which transforms recycled waste materials into durable, high performance product parts used in the latest range of built-in ovens, washing machines, and washer dryers.

The digital campaign runs throughout March across Facebook, Instagram, Twitter and YouTube, reaching 27 million eco-conscious consumers, the company said, to raise awareness of its sustainable appliance range.

People will be driven to Beko’s sustainability landing page, which brings to life the brand’s sustainable story and appliance range in a rich, immersive underwater experience. The campaign also features multi-channel retail campaigns and training across key stockists.

RecycledNet oven

Vijay Bhardwaj, Marketing Director at Beko UK and Ireland, said: “As a brand, we are fully committed to inspiring everyone to strive for a more sustainable future, this year and beyond. Through products like our RecycledNet ovens and our RecycledTub washing machines and washer dryers, we are able to offer our consumers more sustainable product choices, without compromising on performance or durability.”

The RecycledTub washing machines and washer dryers use up to 60 recycled 0.5L PET plastic bottles in its tubs, while RecycledNet ovens use recycled fishing nets and industrial thread waste in the production of the door décor plastic, display cover, and inner display cover.