Beko launches first SDA collection

Cooking, cooling and laundry brand Beko has launched its first collection of small domestic appliances.

Officially unveiled at last year’s IFA show in Berlin, Beko’s small appliances (SDAs) are now available to UK retailers through distributor EPE.

The company said it made the move into SDAs in a bid to offer families a complete collection of appliances for the kitchen.

The new range includes breakfast sets, a bean-to-cup coffee machine, filter coffee machines, hand blenders, microwaves and steam irons. Vacuum cleaners will follow in late spring.

Beko brand manager Shalika Hooda said: “Our credentials and expertise in MDA ensures we’re in the perfect position to expand into a new category. We’re committed to bringing first-class technology to everyday families, and we’re now able to do that through even more channels. There will be a full launch campaign to engage both retailers and consumers with the new products. Retailers will receive fresh training from our award-winning team, as well as marketing materials and point-of-sale for in-store use, while a consumer PR campaign will drive customers in-store.”