Beko donates over 1600 appliances to communities with its #BekoGiving initiative

Beko, the UK’s number one best-selling large home appliance brand[1], has been going the extra mile over the last three months to give back to communities with its new #BekoGiving initiative.

Launched in response to Covid-19, Beko sought to support the NHS on the frontline of the crisis, as well as charities and services helping the vulnerable during the pandemic.

In just 12 weeks the brand donated in excess of 1,600 appliances to over 50 sites up and down the UK including NHS hospitals, ambulance stations, care homes and charities. They include the NHS Imperial Hospital, St Marks Hospital, Epsom and St Helier University Hospitals, ambulance stations around the M25, Acorns Children’s Hospice, Aspire Oxford, and more.

Zoe Larter, NHS Ambulance Service, said “Staff at South Western Ambulance Service NHS Foundation Trust would like to say a huge thank you to Beko for their incredible donation of over 400 appliances to South Western Ambulance Charity. These donations include refrigerators, washing machines, kettles, toasters, coffee machines and microwaves. These are being distributed amongst ambulance stations and other sites across the trust.”

Dr Aniko Deierl, Consultant Neonatologist at NHS Imperial Hospital, said: “We were overwhelmed by the kindness and generosity from Beko for its fantastic donation to our NICU. Our matron and team were so grateful – a big thank you!”

Vijay Bhardwaj, Marketing Director at Beko UK & Ireland, said: “With everything going on in the world right now, we’re proud to be able to donate to those that have not only offered fantastic care to the nation during this crisis, including the NHS and care homes, but also the charities and services that support the vulnerable in the community. As a company we strongly believe we have a responsibility to give back and this new initiative has enabled us to do that.

Beko has a history of working with charities. Its seven-year partnership with Barnardo’s has helped raise more than £200,000 for families in need. The Salvation Army, Sports Relief, KidsOut, and Macmillan Cancer Research have also benefited from donations.

[1] Source Euromonitor International Limited; Consumer Appliances 2019ed, as per major appliances definition, retail volume sales in units, 2018 data