Beko is back on the UK’s television screens with its latest £2 million 360-degree campaign, which premiered on 2 March.
Spanning over two months, the brand’s biggest ever Spring campaign builds on the success of the Beko Aquatech laundry launch in Autumn last year. Expected to reach over 40 million adults via television alone, the heart-warming advert airs during some the nation’s favourite shows, including; Coronation Street, Googlebox, Location Location Location, and Emmerdale.
It will be further amplified in media through a VOD, Sky AdSmart and digital activation creating even more opportunities for consumers to view the creative. Beko is also executing an exciting nationwide PR campaign to secure presence across national news, creating further buzz and engagement.
Telling the story of a young girl who wants her Dad to play football with her, the advert features stars from the FC Barcelona team, and shows Beko’s Aquatech technology.
Designed to deliver up to 50 per cent faster washes that are also up to 50 per cent gentler, the success of the range has led Beko to extend it due to demand. Originally made up of just nine and 10kg models, an 8kg model has now been added.
To support retailers during the campaign period, which lasts until 30 April, Beko has also invested in a multi-channel retail activation plan with its key retail partners. There will be POS materials and digital assets, as well as dedicated training for store colleagues from the ERT Award-winning Beko training team.
Marketing Director at Beko UK & Ireland, Vijay Bhardwaj, said: “At Beko we continue to invest in our brands and the category with our latest and most exciting laundry technology.
“We saw fantastic results from the first phase of our 360-campaign last year, and are confident that this second, bigger and bolder campaign will deliver even greater success. Our role is to support our retail partners with demand stimulation and value creation offering the complete toolkit to boost their category sales and drive footfall in-store and online.”