Beko appoints new Marketing Director

Beko has announced the appointment of its new marketing director, Vijay Bhardwaj.

Mr Bhardwaj joins the home appliance company to lead its marketing team across all five Beko brands; Beko, Grundig, Leisure, Blomberg and Flavel. With a strong background in marketing and communications, he joins the team from KP Snacks where he was Head of Marketing.

Mr Bhardwaj has a wealth of brand building experience to draw from having worked at FMCG companies including Inbev and Pladis.

Teresa Arbuckle, managing director UK and Ireland at Beko plc, said of Vijay’s appointment: “Strategically this is an excellent time for Vijay to join the business. We had a phenomenal 2018, and to add to our continued success, Beko has just been named ‘number one large home appliance brand in the UK’ by Euromonitor.

“Vijay’s appointment will help us continue along our fast-paced growth trajectory for all five brands, and as 2020 marks our thirtieth year of trading in the UK this year is going to be key in terms of planning and activating several exciting new campaigns.

“Each of the Beko plc brands has its own distinct identity, and Vijay will be key to ensuring that we continue to engage both consumers and our retail partners. We’re delighted to welcome him to our team.”

Mr Bhardwaj, added: “Beko has always stood out in the home appliance industry and it’s an exciting move for me from the FMCG world. I’m looking forward to the opportunity ahead, especially as the sector evolves with more advanced technological features being developed and premium, smart connected appliances become more common in UK households. It genuinely is a fantastic time to join the Beko team.”