BBC signs content collaboration on-demand deal with Sky

Sky and the BBC have announced a new partnership which will see the two UK broadcasters collaborate on content and technology.

The partnership means the BBC iPlayer OTT platform (content available via a high-speed inter-net connection rather than the satellite provider) will be made available on the Sky Q service, giving Sky customers access to both iPlayer and the BBC’s red-button options.

BBC iPlayer is already available via an integrated on-demand service on Sky Q and Sky+, but the new agreement will see an iPlayer app added to Sky Q.

The agreement goes beyond content, with the BBC “in early-stage exploration” of options to use PromoSmart, a platform underpinned by Sky’s targeting technology AdSmart, to offer more personalised promotional content to BBC viewers.

Stephen van Rooyen, CEO UK and Ireland at Sky, said: “We are pleased to be working with the BBC on such a broad-ranging partnership – it is a great example of how UK broadcasters can work together for the benefit of viewers and the industry. We are continuing to explore, together with the BBC, how it could use Sky’s innovative technology to help it better connect with licence-fee payers for the long term.”

Bob Shennan, Group Managing Director at the BBC, added: “We’re thrilled that viewers who watch our programmes on Sky will now be able to enjoy the full BBC iPlayer experience, and to access our full red-button service. BBC iPlayer is a fantastic way to watch the incredible breadth of programmes the BBC offers.

“We’re also very much looking forward to experimenting with PromoSmart in the future. This agreement shows how the BBC and Sky can work together to give audiences the very best experience and support a strong UK media industry, and we look forward to continuing this relationship.”

Paolo Pescatore, Tech, Media and Telco Analyst at PP Foresight, said that the deal makes sense for the strategies of both companies: “A sign of the times is the best way to describe this latest tie-up. It builds upon Sky’s approach to aggregate a wide range of services. More importantly for the BBC to further open up in its quest to break down the barriers to adoption of BBC services on other platforms. A win for consumers.”