AWE unveils daily Breakfast Show as part of this year’s week-long EI Live! Interactive show

As part of EI Live! Interactive – which this year is running from 16-20 November – organisers alongside smart home technology distributor, AWE, have introduced a series of webinar-style chats on each morning of the week.

The AWE Breakfast Show is a week-long digital initiative event for the home technology sector. Each session will feature industry chat and in-depth conversations with brand representatives and the experts from AWE. The Shows will be hosted by consumer electronics journalist, Sean Hannam.

Covering the latest product innovations, issues and market trends in key industry sectors, featured brands include Sony, Ring, URC, Epson and Denon, Marantz and Definitive Technology from Sound United. Here’s the agenda for each day:


Monday 16 November, 9am: AWE featuring – Ring X Line

Why does home security make sense for integrators? How has the new generation of Smart Security products changed the proposition? What makes Ring X Line devices so significant?

10am: AWE featuring Sony (Projectors)

How has lockdown impacted the demand for home cinema systems and projectors in general? Are premium projectors only for dedicated home cinema rooms? And what makes the brand-new Sony line-up so special?

Tuesday 17 November, 9am: AWE featuring URC

Control solutions are a key part of every integrated home. In this episode, URC and AWE will talk about this fast-paced market, like what is the secret to great programming software?  How are URC addressing demand for high quality multi-room audio? What impact will the rise of the DIY smart home on this area of the market?

Wednesday 18 November, 9am: AWE featuring Denon, Marantz and Definitive Technology from Sound United

There will be discussions around the variety of immersive audio formats, including DTS-X Pro, the challenges of HDMI and why there are so many badges on the front of their AVRs!

Thursday 19 November, 9am: AWE featuring Sony (TVs)

What makes the latest Sony TVs so attractive for installers and their customers? What about 8K? And what are the benefits of the Android TV platform over a proprietary system? Sean will look at the key features and benefits.

10am: AWE featuring Epson (Projectors)

Why are Epson projectors important for integrators and their customers? What makes them different from other projectors at a similar price-point? Hear about Epson’s huge success in the market.

Friday 20 November, 9am: AWE Breakfast Show, featuring LG

What makes the latest LG TVs such a compelling proposition for integrators and their customers? What makes them different from the rest? And why OLED and how is it different to QLED? Find out in this session.

11am: AWE Breakfast Show – All About AWE

Sean chats with the AWE Team. Topics will include what’s hot and how COVID has changed the business.


Integrators can register free for each of these shows and take part in live Q&As at the end of each conversation.

Said David Kitchener, Director of EI Live! Interactive: “New products and industry insight are the lifeblood of this industry. In the absence of live events, it’s critical that there is an industry platform for installers to hear about what’s new and find out how these innovations will help meet customer needs as well as giving them the opportunity to ask questions directly. That’s what EI Live! Interactive will do, and I am excited to embrace the AWE Breakfast Show as a daily highlight!”