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AWE appointed exclusive distributor of Bowers & Wilkins and Rotel in CI channel

Sound United and AWE have announced a new partnership for the renowned loudspeaker brand, Bowers & Wilkins, and audiophile electronics company, Rotel.

This move will see AWE hold substantial stock for the brand – with next day delivery available.

Bowers & Wilkins and Rotel CIs will also have access to AWE’s impressive on-site demonstration facilities, which are currently being upgraded to feature Bowers & Wilkins and Rotel products.

AWE will offer an experienced product support team with a wealth of technical knowledge to assist dealers with product specification and system design.

Bowers & Wilkins and Rotel will join Denon, Marantz, and Definitive Technology at AWE, which the company said will streamline dealers’ ordering efficiency.

The flagship Michi range from Rotel

Jason Dear, General Manager of Sound United UK and Ireland, said: “AWE is the leading UK distributor to some of the custom installation trade’s highest quality brands and is acknowledged as setting the standard in CI for customer service with award-winning training and technical support.

“This move is in line with our commitment to better support the Custom Install channels with demo facilities, technical assistance, and stock availability, and we’re confident that this partnership will live up to that commitment based on our current success with AWE and the Denon, Marantz, and Definitive Technology product range.”

Stuart Tickle, Managing Director of AWE, added: “This is great news for Bowers & Wilkins and Rotel Custom Install Dealers and our customer base. It is our job to deliver the highest level of service to dealers and ensure that the performance-led brands have a dealer base to match.

“There are so many companies selling so many speakers, but there is only one Bowers and Wilkins. Together with Rotel, we are excited to add such prestigious companies to our portfolio and will deploy all our resources and experience to represent the brands and dealers to the highest level.

AWE is now handling all CI sales enquiries for Bowers & Wilkins and Rotel.

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