AWE appoints new Channel Manager

Install brand distributor, AWE, has appointed Tim Corke as Retail Channel Manager to its expanding team.

With his strong retail, AV brand and technical background, Mr Corke will be directly responsible for growing the retail sales channel for AWE and providing full support for independents keen to capitalise on the smart home opportunity.

“More and more independent electrical retailers are seeing the benefits of adding value through installation, supported by AWE,” said Stuart Tickle, Managing Director at AWE. “We understand what they need, the challenges they face and how we can help them make the most of offering customers solutions in an otherwise increasingly competitive box-shifting retail environment for electronic products.

“Tim is a great fit for our business and for retailers. He knows consumer electronics, he has great relationships with retailers and can offer them the support they need to develop more profitable sales, in many cases embracing solution selling and installation.”

Mr Corke joins AWE from his role as National Account Manager with heavyweight consumer electronics brands, Onkyo and Pioneer. At AWE he will work closely with retailers and AWE’s major brands to build relationships and sales.

Mr Corke said: “I am delighted to be joining the team at AWE as part of its continued plans for growth. We have some really great brands and solutions to offer the retail market, all of which can add value to retailers’ current proposition. I’m looking forward to working with customers – old and new – to explore new areas of business, helping them to offer their customers a full solution that is fully supported by AWE.”