ASKO unveils its new UK showroom

ASKO – the Scandinavian luxury appliances manufacturer – is opening its brand-new showroom in Stoke-on-Trent following a six-figure investment in the space.

The showroom will be home to more than 50 products from ASKO’s UK portfolio, launched last year to consumers nationwide. Retailers and trade representatives will be able to access the space to see what the range has to offer, including the brand’s Drying Cabinets, all-new built-in Craft cooking range and the Wine Climate Cabinet, which promises the perfect serve every time.

The new 3,000 square feet showroom is located in the Blythe Bridge area of Stoke-on-Trent, just 10 minutes away from the city centre. The dedicated unit will provide a convenient place for retailers and buyers to come and see the products first-hand, speak to the ASKO sales teams and get a sense of what makes the latest ranges so special.

Stuart Wilson, ASKO’s National Account Manager (pictured), commented: “It’s incredibly exciting to be opening our first UK showroom in Stoke. We launched to the UK last year and customer feedback has already been incredibly positive.

“ASKO promises sleek, minimalist design paired with ultimate functionality, making our products some of the most premium on the market. We pride ourselves on the quality and longevity of our machines and can’t wait to show off our range at the new showroom.”

After successfully launching in the UK consumer market last year, ASKO introduced its brand-new range of built-in ovens earlier this year. The Craft built-in range shows ASKO’s love for design.

It comes in two different styles. The stainless-steel design offers a contrast of colours, resulting in a classic look. Alternatively, consumers looking for a streamlined, darker design for their kitchen, the black steel Craft design has bigger displays and more functions.

ASKO’s five in one compact oven uses five different heating methods – including full steam, microwave, hot air, combination hot air/steam and combination hot air/microwaves.

Also, the new steam technology ensures perfect cooking with up to six steam functions, and there’s a warming drawer to slow cook, heat up or defrost food.

Founded in 1950 in Vara, Sweden, ASKO is a global brand that designs and develops premium kitchen, laundry and professional appliances that are exported and distributed in the Nordics, USA, Australia and 50 other markets worldwide.