Armour Home Electronics appoints Alltrade as the UK distributor of its custom install brands

Armour Home Electronics has appointed Alltrade as the UK distributor of its install brands within the custom installation channel.

Alltrade will be responsible for distributing Armour Home’s award-winning brands within its Premium Audio Installation Solutions stable, including Q Acoustics Install, Systemline and QED Pro.

Armour Home Electronics has a long-standing and successful track record in the install market with its brands growing significantly over the last few years. It said that Alltrade’s experience and expertise in the custom install market will ensure business will continue to grow.

New and existing installers will see the benefit of this partnership having access to all the ranges, with the option to collect the same day or get a free next day delivery on Alltrade’s own fleet of vehicles.

Built on a rich heritage and vast pedigree in the audio industry through brands such as Q Acoustics and QED, Armour Home’s install brands deliver multi and single-room audio solutions that are easy to fit, deliver top class audio and intuitive operation in any room in a home or property.

Lee Harding, Technical Director for CI at Alltrade, said: “We believe we can make a further positive impact on Armour Home’s already growing custom install business through our commitment to exceptional service and support to both existing clients and new customers.”

Jack Fox, Regional Sales Director at Armour Home, said that the awareness and sales of the company’s install brands has grown “significantly” over the last few years. “We want to ensure that as our business grows, we are providing adequate support and high quality service moving forward,” he said.

“This is the reason we have selected Alltrade as our installation distribution partner, with their unparalleled experience in supplying the channel and operational excellence such as next day on site delivery. We will continue to supply and work with some customers directly, with Alltrade building on our existing installation customer base.”