Aqipa takes on pan-European distribution for Pure

Aqipa, a leading value-added distributor in the area of consumer electronics, has announced that it has extended its relationship with the British digital radio company, Pure International Ltd.

With immediate effect it is now responsible for all European sales, channel marketing and distribution activity for the world-leading Pure digital radio brand.

Christian Trapl, CEO, Aqipa, commented on the extension of the relationship: “We’re very pleased that Pure has chosen Aqipa to be its exclusive distribution partner in Europe. The extension of our relationship with such a high-profile brand will further strengthen our brand portfolio internationally.

“It goes without saying that we’re eager to demonstrate the tangible benefits that our tried and tested services and advanced IT systems can bring to the sales, channel marketing and distribution of Pure’s outstanding range of audio products.”

Rob Haycock, CEO, Pure International, emphasised his confidence in the appointment of Aqipa as its pan-European distributor: “I am delighted to be extending our partnership with Aqipa, which will enable us to enlarge our distribution territory and sales channels.

“Following the recent product launches of the DiscovR smart speaker and StreamR speaker range, we are looking forward to significantly strengthening the brand’s presence within Europe, with their team looking after our sales and channel marketing. This allows Pure to concentrate on brand and product development. In collaboration with Aqipa, we are confident we will further establish Pure as a leading audio brand in the area of digital radio and speakers.”