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Editor’s comment: Reasons to be cheerful!

Welcome to the latest issue of ERT! I hope that Spring has sprung in your stores and that you’re looking forward to a bright and positive season ahead. Not only will we have warmer and sunnier weather coming our way – which, let’s face it, makes everyone feel good! – but with bank holidays and jubilee weekends to look forward to as well, I’m sure there will be plenty of opportunities for consumers to spend money and therefore plenty of reasons for retail stores to reap the rewards!

Much like with big sporting events, the Queen’s celebrations in a month’s time will no doubt bring friends and families together to watch – after all, it is a hugely historic moment for our country – so I think it’s safe to say that spirits will be high and that could likely translate into an increase in retail spending.

Will consumers specifically purchase new TVs to watch the jubilee, or new refrigerators to keep their street party drinks cool?… That really is anybody’s guess. But if they are thinking about upgrading you need to ensure that they think of you first.

So over this extra special four-day weekend, there are many ways to join in with the festivities and you should aim to be right at the heart of any local events as this will be a golden – or should that be “platinum”? – opportunity to connect with new and existing customers to let them know who you are and what you do. Or, at the very least, throw some bunting up outside your store to let people know that you’re open and you’re happy to welcome them in!

And on that note, for those of you going big with the jubilee decorations, I urge you to take some pictures of your stores and you could enter into the brand new Best Independent Electrical Retailer Shopfront category for this year’s ERT Awards! It’s the perfect example to showcase your local marketing skills!

But of course, any shopfront display is eligible for this category – any product, any campaign, any time of year – and the more creative and imaginative windows will stand out from other entries! So if this sounds like a bit of you, then now is the time to get photographic evidence and put your entry forward via:

This is not the only new category for 2022. The Best Independent Kitchen Retailer Showroom award is also new, plus the new Best Industry Distributor award.

If you haven’t thought about entering the ERT Awards 2022 yet, then now really is the time!

Jack Cheeseman – Editor –

View the latest edition of ERT here