AO reveals strong third quarter

Online appliances retailer AO saw its UK revenue increase by 24 per cent year on year for the three months to December 2015.

In its latest trading statement, AO also revealed that overall revenue increased by 35 per cent year on year for the same period.

This increase in revenue followed an unstable year for the company after its expansion into Germany tipped it into loss. For the third quarter, it saw revenue in Germany of €77 million (around £57.6m), up from €61m in September.

Despite a tough Christmas trading period for most UK retailers, AO revealed strong results and said it was “pleased with the performance of the business through Black Friday week, drawing from the insights of 2014. Customers increasingly recognise AO.com as a destination, as we continue to drive an improvement in customer awareness”.

It also said it continued to deliver against its long-term strategy, while focusing on the development of the audiovisual and small domestic appliances categories in the UK.

Chief operating officer Steve Caunce (pictured) said: “AO continues to make progress on its long-term plan – delivering sales growth across all categories and more customers enjoyed our excellent proposition.

“In Germany, we made further progress and are proud of how our culture has translated and thank the German team for continuing to delight customers with the AO.de experience.

“Looking ahead, we remain confident that we will deliver for the benefit of both our customers and our investors and remain on track to deliver our long term strategy.”

AO’s launch in the Netherlands still remains on track for spring this year.