AO opens new outlet store selling discounted appliances

AO has opened a new outlet store in Bolton, selling “heavily discounted” products from a variety of well-known manufacturers.

Known as Elek Direct, the new 26,000sq ft AO Outlet, which stocks everything from washing machines to discounted TVs and games consoles from, is a replacement to a previous store that was located elsewhere in the town.

The online electricals retailer said “although products may not be perfect, all appliances are new” and that this is a “great opportunity” for local customers to grab a bargain on appliances.

Star Buys and Reduced Buys offer an exclusive price on new items, while Clearance Buys are discounted products with very slight material damage.

Phil Martin, Site Manager at Elek Direct, commented: “We’re really proud of the new store and are looking forward to helping customers to find affordable and great quality appliances here in Bolton. We’re confident that our new location will mean even more people can come and find themselves a bargain.”

Mark Rothwell, Director of Outlet Sales at AO, added that AO has always been a Bolton-based company.

“From our Head Office in Lostock to the £1 bet in a local pub that launched the company, our roots are firmly in the North West and we’re pleased to be able to offer leading brands for a fraction of the price.”

AO already has an outlet in Telford where there is a fridge recycling plant with a dedicated refurbishment team who give a new lease of life to old appliances; these are then sold at discounted prices.