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AMDEA supports BEIS event: ‘2050: Fridge of the Future’

“Roads? Where we’re going we don’t need roads.” The iconic line uttered by Doc Brown before he, Marty and Jennifer venture 30 years into the future.

The 2050: Fridge of the Future event plans to venture 29 years into the future, albeit without a time travelling DeLorean or to stop Biff Tannen wreaking havoc on Hill Valley!

Instead, the event is taking place in London AND via a live stream on 16 September – so you can attend in person or online and engage live with the panel discussions and Q&As. It will bring together stakeholders to discuss changes in society, concerns about the environment, and the opportunities offered by new technology. What will the Large Domestic Appliances of 2050 and beyond look like? What effect will measures to meet Net Zero targets have on the appliances of the future?

This free-to-attend event is a collaborative endeavour led by the Office for Product Safety and Standards, in partnership with City, University of London, The Association of Manufacturers of Domestic Appliances (AMDEA) and London Fire Brigade. It will feature themed panel sessions that will stimulate discussions to understand what Large Domestic Appliances in the future will likely look like, how this will be shaped by evolving demand, new technologies, environmental considerations, and the impact these might have on product safety.

Panel 1 is: ‘Innovation’, all about understanding the future market and an inclusive industry for all types of users.

Panel 2 will discuss the road to net zero, reducing emissions and the circular economy.

Panel 3 is on safety and standards, the impact of consumer behaviour and the pace of innovation.

These discussions will identify key themes for government, industry and other stakeholders to consider, in order to improve the safety and environmental impact of domestic appliances and reduce barriers to innovation. This, in turn, supports BEIS wider priorities of backing business, unleashing innovation, and tackling climate change.

For those who wish to attend in person on the day, AMDEA is sponsoring a drinks reception after the event.

The future of technology and regulation go hand-in-hand. Make sure you are not stuck back in time and check out the agenda and sign up to the event here.

The event takes place on 16 September 2021, 9.30am – 4.30pm, City, University of London, Oliver Thompson Lecture Theatre, Northampton Square, EC1V 0HB.

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