Amdea prize draw incentive for Register My Appliance Day

Consumers are once again being encouraged to register their appliances by being entered into a prize draw for Register My Appliance Day 2018.

The draw will take place on January 18, 2018, and aims to motivate consumers to register the ‘forgotten 93 million’ large white goods in UK households.

Leading appliance brands have already been rewarding customers that have registered their appliances by entering them into the draw.

With registrations growing month on month and with around half of users accessing via handheld devices, a streamlined version of the website was recently launched to make it easy to access and register through smartphones.

On January 16, millions of customers will receive a message prompting them to register any of the 65 appliance brands featured, most of which accept registrations of products up to 12 years old.

Register My Appliance is supported by government departments and fire and rescue services, who believe that registration of both new and old appliances is critical in order to enable manufacturers to act swiftly in the instance of a safety recall.