Amazon Go looks set to come to UK

Amazon Go could be making its way to the UK, according to newspaper reports.

The UK Intellectual Property Office has approved an application by Amazon, said The Telegraph, to trademark its slogans ‘No Lines. No Checkouts. (No, Seriously)’ and ‘No Queue. No Checkout. (No, Seriously).’

These straplines are used in its promotional video for Amazon Go, which has more than nine million views on YouTube.

Amazon Go replaces checkouts with sensors, which track items removed from shelves and are added to a customer’s virtual basket via the app.

Shoppers then walk out of the store and receive a receipt through the app and the total is charged to their Amazon account.

There has been speculation that the format may also make its way into Europe with an application currently being reviewed by the European Union’s equivalent agency.

Rupal Karia, managing director of retail and hospitality, UK & Ireland at Fujitsu, said: “As the days of tilling as we know it are numbered, the news that Amazon Go may be making its way to the UK brings us much closer to that day. In most cases, shop processes have been the same for decades; the launch of Amazon Go demonstrated how Amazon is pushing the boundaries of retailing – changing the model of a physical store as we know it.

“Amazon Go is an example of how retailers can harness technology and embrace innovation in their physical stores to create that invaluable seamless customer journey. Now that the level of customers’ expectations is at an all-time high, retailers need to find ways to match it and ensure they are differentiating themselves from their competitors.

“Our recent study found that eight-in-10 consumers would spend more with retailers that have a better technology offering, which means that while high street stores hold greater opportunities than ever, those unwilling to embrace technological advancements will not reap the awards. Shopping in-store is now very much experiential, and by bringing innovative new ways to shop retailers can enhance that experience to make it more interactive and digitally enabled. Those that do will be the retailers that stand out against a noisy retail landscape.”