Alltrade expansion creates dedicated CI division

Distributor Alltrade has announced expansion plans for its business, including a dedicated custom install (CI) division, a new corporate structure, several internal promotions and two new trade counters.

The company has created two distinct divisions. One will spearhead its continued development in the CI sector, while the other is said to strengthen its leading position in the distribution of IRS/fibre equipment.

The expansion has seen several Alltrade staff move into senior management roles. Lee Harding has been promoted to the board of directors with the position of technical director for CI.

Alltrade’s resident technical director Julian Hall becomes technical director for IRS, and Mark Bartlett becomes technical sales manager for CI.

Said Alltrade managing director Steve Simper: “As we continue to expand into new areas a decision has been made to divide the business into two distinct technical areas to further enhance our customer service and support.

“One area will be for the traditional signal distribution sector, commonly known as IRS, and the other will incorporate IT, networking, smart home and audio, and be referred to as CI. Our technical teams help us to stand apart from our competitors and we will continue to invest and train our already highly-skilled staff across both divisions.”

Alltrade is opening two new trade counters in Reading, Berkshire, and Bolton, Greater Manchester, in early 2018.

The new Bolton branch is Alltrade’s first dedicated to CI technologies. This will bring the total number of Alltrade trade counters to seven, offering a good geographical spread across the UK.

Each trade counter offers access to Alltrade’s entire portfolio of products, staff and extensive installer training facilities.

In addition to the new structure, staff promotions and branch openings, Alltrade will continue to invest in manufacturer and training throughout 2018.

Pictured left to right: Mark Bartlett, Alltrade’s technical sales manager for CI, and Lee Harding, technical director for CI