Audio brand Acoustic Energy has announced the appointment of sales agency MIAN UK to build up its relationship with UK independent retailers.
The move comes as part of the firm’s ambitious growth plans in the UK following a management buyout last year, which returned the firm to British ownership after more than 20 years.
Mat Spandl, Acoustic Energy managing director, said: “Due to our continued growth within the UK market, with both new products and our expanding dealer network, we are pleased to be able to appoint MIAN UK as our support partners.
“With their extensive knowledge, experience and respect within the audio industry they are a perfect fit to help AE expand further in the UK.”
MIAN UK director Mick Neal said: “We are extremely pleased to be able to add a highly respected UK brand into our portfolio of quality audio brands.
“Acoustic Energy are well-known within the UK and with their current five-star, award-winning loudspeakers and an exciting new product road map we are confident we can help grow their business within the UK.”