The Co-operative Group has launched its own online TV channel.

The channel, at www.co-operative.tv, is designed to show viewers the group's community projects and learn more about Co-operative Group values and principles.

"The Co-operative.tv will show our community activity and highlight issues such as fair trade," Co-op director of marketing Patrick Allen told Retail Week.

"This will be a great resource that I think will be particularly attractive to schools and colleges that wish to study co-operation as part of the curriculum."