Whirlpool has become the latest associate member of electrical retailers’ association Retra.

“Retra has grown in stature tremendously in the last couple of years and it is with great pleasure we join the association,” said Whirlpool Group’s head of marketing Raj Mistry.

He added: “It is vitally important to build and strengthen relationships with the independent electrical retailer and this is a superb opportunity for us to strengthen and extend our support and commitment to the independent sector.”

Retra chief executive Bryan Lovewell (pictured) said: “Strong relationships between businesses is crucial in these difficult economic times, and so we are pleased to welcome Whirlpool as an associate member.

“Working together can often ensure survival, and we are sure that this relationship will be beneficial to both Whirlpool, and other Retra members.”

For more information on the benefits of associate membership, please telephone 01234 269110, email: retra@retra.co.uk or visit www.retra.co.uk.