Long term supporters of rugby, Smeg, will be fronting a huge advertising campaign at The Six Nations Rugby this year.

Spanning the entire length of the Murrayfield Stadium and facing television cameras, Smeg will have its logo advertised along the 127 metre perimeter board during the opening match of this year’s Six Nations between England and Scotland.

The game, screened on February 4th at 5pm, live on BBC 2, is expected to gain in excess of 10 million viewers who may want to catch sight of the new England squad.

Smeg has supported the game at all levels for many years and has used the sport to advertise before.

Ahead of last years Rugby World Cup, they released a special edition St George FAB28 Fridge. Further activity on this front is planned for later in the year.