Eastman Kodak, a brand best known for photography, is to end production of its digital cameras and digital picture frames.

After falling on difficult times and entering bankruptcy protection from its creditors in January, the company will concentrate on its photo printing and inkjet printers in an effort to save up to £63 million a year.

According to a Kodak spokesperson, the brand has been cutting its exposure to loss-making operations since 2011, when it announced a strategy to focus on more profitable digital cameras.

President and chief marketing officer Pradeep Jotwani at Kodak said: “Today’s announcement is the logical extension of that process, given our analysis of the industry trends.”

Kodak has a long history in the digital camera business. From the release of its first model in 1975 to offering digital camera products in the early 1990s, it grew to be one of the largest digital camera companies.

It has also been an area where Kodak has seen little profit, which, in 2006, led to Kodak CEO Antonio M Perez to refer to its digital cameras as “a crappy business”.

The company has also struggled to compete with mobile phone manufacturers, who have introduced ever more sophisticated cameras on smart phones but the company that made photography accessible for everyone, will not bow out of the market entirely.

Kodak chief scientist Kenneth Parulski said he “wouldn't be surprised if many of us move on to have an even bigger impact on digital photography, at other companies, or at new startups. Rochester, NY has a great track record of photographic innovations. I’m sure this will continue.”

Kodak has promised to honour existing product warranties and provide technical support on digital cameras, pocket video cameras and digital picture frames.