Radio maker Pure has today launched its Pure Music internet streaming service, which it describes as a “revolutionary new way to discover, explore and listen to music”.

The first month will be free for a limited period as part of the launch promotion with a monthly subscription fee of £4.99 a month after that. For the fee, users will be able to listen to millions of tracks through any of Pure’s wide range of internet-connected digital radios, a smart phone or PC and Mac computers.

Pure has received support for its new service from the music industry, including major labels, and already offers internet radio and music content through its Pure Lounge portal.

Colin Crawford, Pure’s director of marketing said: “Pure Music has been designed to be at the heart of Pure’s expanding and market-leading range of internet-connected radio and audio products.”

Pure Music comes with some unique features that set it apart from its competitors, such as Spotify and iTunes. Firstly, it comes with access to Seven Digital, a leading digital media delivery company with a fully licensed catalogue of more than 17 million tracks in MP3 format.

It also boasts the unique ability to stream simultaneously to many devices using the same internet connection. Tracks that are purchased and downloaded from the service have no DRM restrictions and so can be played on any MP3 player.