High street video games retailer Game is teaming up with Comet to trial in-store gaming concessions – putting a new slant on Comet’s Come and Play strapline.


The first Game at Comet concession is due to open at Comet’s Croydon store in mid-October with a further five planned this year.


The concessions will trade from between 1,000 - 1,500 square feet and will be a replica of a Game high street store. They will be staffed by Game employees and operate as a separate business within the stores.


New signage is being installed outside the relevant stores to promote the Game at Comet concession in addition to local advertising,” said Comet.


"We're delighted to be partnering with Game,” said Comet's managing director Hugh Harvey.


“As two leading retailers in our respective fields, we will combine to offer a market leading proposition to our customers, with the best deals on games, consoles and accessories as well as Comet's extensive product range."


At Game, group managing director of northern Europe Martyn Gibbs added: "This trial partnership will give customers access to our full range of products and specialist services in new out-of-town and retail park locations.


“We're looking forward to working with the teams at Comet to give customers everything they need as a massive range of games and technology is launched this Christmas."