Independent sales force Big Red Sales (BRSL) has been appointed to handle UK sales for award-winning Danish AV and IT accessories specialist AM.

BRSL will start work with AM on February 1 covering AV cleaning products and cables.

The addition of AM brings BRSL’s stable of brands to six – the others are Vogel’s, Linsar, Yamaha, Sennheiser and Off The Wall.

Said BRSL director John Reddington (pictured above right): “I am particularly pleased to be representing AM because as well as being excellent products backed with an in-house R&D programme and more than 40 years’ experience, they provide an excellent opportunity for independents to increase their bottom-line in these difficult times.”

Said AM managing director Søren Harding (above left): “Although AM products have been distributed for many years in the UK, I am really delighted to be working with Big Red Sales from now on.

“AM products are a perfect fit with BRSL brands and provide a unique sales merchandising opportunity which will no doubt generate significant growth in the UK market and success for AM, Big Red Sales and their many retail customers.”