Cooking brand Belling is marking its 100th birthday this year with a range of specially-designed products, the Centenary Collection, plus a calendar of events for retailers, customers and employees.

To mark its centenary, Belling has designed a special badge that will be used throughout the year on products, point-of-sale materials and in trade advertising.

With the help of Belling employees and Facebook fans, a Charity of the Year will be chosen and supported by 12 months of fundraising activity.

The company will also be unveiling a new brochure and website and a limited edition Belling history book, charting the brand from its formation in 1912 by Charles Reginald Belling.

He started Belling with just £150, a shed in Enfield and a young assistant. Today, the brand has a multi-million turnover, worldwide exports and more than 1000 employees in the UK.

Said Belling chief executive Denver Hewlett: “We are extremely proud of our heritage and all that the brand has achieved, so we intend 2012 to be a year of celebration that engages consumers with our history and rewards our customers and employees for all they have done to make Belling a great British brand.”